In order to reduce the risks in developing new projects, we encourage our Members to engage in a structured pre-production process, similar to the movie industry’s, that permits businesses to cost-efficiently develop and test new training and advertising concepts before making final commitments.
Advertising. The use of interactive gaming technologies for marketing and advertising problems is limited only by the imagination. There truly are no boundaries in this arena, and this becomes especially apparent when we begin to think in terms of media convergence and the new realities of mobile technologies.
Training. With respect to business training and learning issues, almost every training program can be improved by engaging the trainee fully, which is exactly what interactive technologies are designed to do.
So, is it right for you? Here are some considerations…
- Do you want to reach young, computer savvy consumers who are proficient with multiple delivery platforms, such as mobile phones?
- Do you want to offer a fun, competitive setting that reinforces your brand and products? (Many times these types of games are spread virally by the players themselves.)
- Do you want to collect consumer behavioral data and preferences?
- Do you have high employee turn-over, a younger workforce familiar with computers, a multi-lingual workforce, or workers who can benefit from repetitive training?
- Do you have workers spread out over multiple locations that you would like to be able to train anytime, anywhere?
- Are you under pressure to reduce resources allocated to training, while at the same time improve results?
More training considerations:
- Are you training on dangerous equipment or equipment that is expensive to operate, or are you training in a high-liability environment, such as a hospital operating room, for instance?
- Is your physical training environment limited in size? The smaller the physical training environment, the easier it is to replicate graphically and functionally. For example, airplane cockpits, oil rigs, and office and medical environments—all have limited physical size that can easily be recreated in digital form.Sometimes, however, even a larger physical training environment can be effectively recreated, as in the example of a police patrol officer who pulls a driver over to the side of the road for questioning. The true physical training space in this situation is the officer’s vehicle and the suspect’s vehicle, plus the immediately surrounding area. In terms of the computing power necessary to replicate the scenario, this is a very manageable situation.